- May 05, 2015
We so love that Mother’s Day got its start in our founder Robert Grimmett’s home state of West Virginia. Started by Ann Reeves Jarvis as part of a way to heal the country during the devastation of the Civil War and then afterwards “to reunite families that had been divided during the Civil War,” her Mothers' Day Work Clubs worked to improve both health and sanitary conditions in the community and administered first aid to soldiers on both sides of the Civil War. Ann Reeves Jarvis was an extraordinary woman; a mother of twelve, eight of whom died in childhood, who then in turn worked to turn her grief into action for the public good. Mother’s Day as we know it was established in her honor by her daughter Anna Jarvis with the help of Philadelphia merchant John Wanamaker.
Wanamaker, an interesting character in his own right, is credited as helping create one of the first American department stores eponymously called Wanamaker’s (John Wanamaker & Co). One of the first merchants in the US to consistently and successfully use a variety of mediums to advertise his stores John Wannamaker can easily be referred to as a “modern marketing trailblazer”.
Wanamaker financed Anna Jarvis' campaign to have a national Mother's Day holiday officially recognized. In 1910 West Virginia officially recognized Mother’s Day and in 1914 President Woodrow Wilson signed the proclamation creating Mother’s Day nationwide.
So this Mother’s Day make sure that you, as Anna Jarvis said, “Honor the person who has done more for you than anyone in the world".